Criteria for international markets segmentation

 Identifiable,sizable, accessible,stability,responsive and actionable. 

International Market segmentation and selections

 International Market segmentation 

Is the process of dividing the world market into distinct subsets of customers that behave in the same way or have similar needs. 

The three categories of high touch products are.

 Product that solves a common problem  at the other end of the price spectrum from high tech,Product in this category provide benefits linked to "life's title moments. " ads that show friends talking over a cup of coffee in a cafe or quenching thirst with soft drink during a day at the beach put the Product at home market. 

Demonstrateble product

 High touch products

Consumer are generally energized by emotional motives rather than rational ones when shopping it.consumers may  feel an emotional or spiritual connection with High touch product the performance of which is evaluated in subjective aesthetic terms rather than objective technical terms. 

Special interest products

 Although less technical and more leisure or recreation oriented,special interests products also are characterized by a shared experience and high involvement among users. Again the comman language and symbols associated with such products can transcend language and cultural barriers. Fuji bicycles,Adidas equipment and Canon camera. Are examples of successful global special interest products. 

Tariff rate

 Specific advaloram and combined 

Specific duties. Are a fixed or Specific amount of money per unit weight gauge.advaloram duties duties according to value.

Barnootaa

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